Identifying growth opportunities that deliver long term value in Healthtech

Health Tech / Growth Strategy

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Context

A biotech unicorn had reached saturation in their current market and their growth trajectory was stagnating. They needed a 5 year strategy that identified new growth adjacencies and opportunities for them to move into and return to their rapid growth trajectory.

adjacencies were analysed

Approach

We carried out a 3 month growth strategy project that involved a full assessment and analysis of the companies current strategic foundation, followed by identification, testing and modelling of new growth adjacencies.

From the analysis we identified a total of 6 potential adjacencies which we prioritised for the client based on the attractiveness of the opportunity and their likelihood to succeed.

Results

Three growth opportunities were identified that would drive the value the company wanted and had a high likelihood to be successful:

Enter a new geography: We determined the best new geography to enter based on ease of entry, likelihood to capture share & market size
Rationalize the product range: We identified an opportunity to reduce the range of products offered and focus on most profitable ranges
Invest in new product development: We identified a gap in the market for our client in R&D, to become the clear leader in an emerging new technology

Over the last 5 years the company has doubled in value.

>100%

increase in valuation in 5 years